The B Corporation structure challenges the classic capitalist mindset of putting shareholder profits first. In turn, it proves the idea that merging profits with purpose is the way forward.
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Where we place our capital has the potential to yield negative outcomes or positive outcomes—or both. We need to continue to change the way we look at money and shift our focus to it being a driver of positive social, ethical, and environmental change.
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“How you treat people is paramount,” says Ian Walker, co-founder and president of Left Coast Naturals. “What is going to put a smile on my face is having an impact and having community.”
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Community and nutrition are the core of Kristin Groos Richmond's work. In 2006 she co-founded Revolution Foods, a B-Corporation that produces and delivers nutritious, affordable meals and snacks to students across the United States.
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Often the most challenging aspect of impact investing is narrowing our focus. Where do we want to make an impact? What social, ethical, or environmental causes weigh on our hearts and minds? Marrying money with meaning calls us to look within ourselves and discover what is truly paramount.
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The Conscious Investor is a weekly magazine that sheds light on the world of impact investing. We will break assumptions, seek the advice of seasoned experts, and offer a compass for anyone who wants to get involved.
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The traditional goals of investing—to gain a financial return—are evolving. More and more people want to see their money create positive change in the world, which is why impact investing is on the rise.
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